LATAM Airlines & PROMPERÚ join forces to promote Peru as a destination in South America, Spain, the US, and Mexico
Between April and June this year, PROMPERÚ and LATAM Airlines will launch a joint campaign to promote tourism to Arequipa, Cusco, and Lima, targeting visitors from seven strategic markets: Brazil, Chile, Colombia, Ecuador, Spain, the United States, and Mexico.
The campaign will feature extensive digital outreach across platforms like Google, Meta, YouTube, TikTok, and DV360, as well as mass email marketing. In the U.S., an innovative advertising activation will include a digital screen mounted on a boat sailing through Miami Bay.
According to PROMPERÚ, the campaign aims to generate more than 796 million advertising impressions, contributing to Peru’s repositioning as a top travel destination in these key markets. The initiative is aligned with the agency’s current institutional strategy.
Air connectivity plays a central role in the plan. LATAM Airlines currently operates 20 direct routes and 240 weekly flights to Peru from the countries featured in the campaign. The airline emphasized that this network will support increased tourist arrivals to the promoted destinations.
The initiative is part of the global “Peru Wow” campaign, which PROMPERÚ has been rolling out throughout 2025. According to the agency, the campaign is designed to “inspire awe and fascination in potential travelers by showcasing the country’s wonders,” targeting outbound markets such as Germany, Argentina, Canada, France, Italy, the Netherlands, and the United Kingdom, among others.
In 2024, Peru welcomed 3,256,693 international tourists, 67.3% (2,192,618) of whom came from the seven countries prioritized in this new campaign. Among them, Chile, the United States, and Ecuador led the list of source markets, while Brazil, Colombia, Spain, and Mexico also ranked among the top ten.
AUTOR
Contando la aviación desde marzo del año 2000. Fundador y Managing Editor de Aviacionline.
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